Our Story
My name is Voroshen Naidoo.
From the time I was a kid, I would always experiment with different hairstyles. I've watched thousands of hours of men’s fashion, haircare and hairstyling videos. It was just fascinating to me how hairstyles could improve your appearance, how certain hairstyles suit certain people and how certain hair types suit certain hair products.
The idea of having my own hair products brand sat in my mind. On the 31 December 2023, I acted on that idea. The idea was to create a Sea Salt Spray, as I noticed a big shift of Gen Z and Gen Alpha suiting towards that textured, voluminous look. I began learning how to make the product. I started selling Flow V Sea Salt Spray on Takealot during May 2024, then later on Amazon, for the next two years through better understanding and customer feedback, I further refined Flow V Sea Salt Spray. To create a well-balanced Sea Salt Spray that gives you the desired look without the dryness.